What is content marketing?
Content marketing is a strategic process focused on planning, creating and distributing valuable and relevant content to attract the right prospects and convert leads into customers.
Content marketing isn’t about you. It’s about putting your prospects and customers first. It’s not about broadcasting your new widget; but rather about providing truly relevant, valuable and useful information to help solve your audience’s challenges.
Industrial, manufacturing and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!