Content marketing for engineering, technical and industrial companies

Companies that adopt a content marketing strategy generate higher quality leads, position themselves as thought leaders, increase brand awareness and boost sales.

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What is content marketing?

Content marketing is a strategic process focused on planning, creating and distributing valuable and relevant content to attract the right prospects and convert leads into customers.

Content marketing isn’t about you. It’s about putting your prospects and customers first. It’s not about broadcasting your new widget; but rather about providing truly relevant, valuable and useful information to help solve your audience’s challenges.

Industrial, manufacturing and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!

What are the benefits of Content marketing

Build authority and credibility

Demonstrate your expertise with content that establishes you as the leader in your industry.

Educate your audience

Inform your leads and prospects about the products and services you have to offer.

Improve brand awareness

Quality content helps your audience to recognise, trust and understand your brand.

Boost lead generation

Valuable content that resonates will attract the right prospects and convert them into leads.

Increase sales

Use content in the buyer’s journey to nurture leads to help close them into customers.

Engage with your audience

Connect with your audience to show them how you can solve their challenges.

70%

of marketers are actively investing in content marketing.

3X

Content marketing gets three times more leads than paid search advertising.

3

is the average audience segments marketers create content for.

Our Clients

“I was Fresh’s Partner Success Consultant at HubSpot, meaning I consulted with Amanda on achieving success for Fresh and their clients using HubSpot. What set Amanda apart was her dedication to understanding her clients’ businesses. By studying their industry, she was able to write highly effective inbound marketing content that fit into a larger inbound marketing, sales and service strategy. When coaching other Partners, I would often use Amanda and Fresh as an example of how it should be done; become highly knowledgeable in inbound, know your clients’ industry inside out and put the time in to achieving results.

Aoife McMorrow

HubSpot

“I’ve working with Amanda and the great team at Fresh for almost five years now. Always prompt and professional, whilst being friendly and a pleasure to work with. Always looking to help by offering to do more than what is asked. Thank you Amanda and the Fresh team.”

Darren Wallis

Mycronic

“I have had the pleasure of working with Fresh for several years and highly recommend their services. Amanda and her team are very dedicated and professional, going above & beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team at Fresh are very talented, approachable and extremely easy to do business with; proven specialists in their field. Their inspiration and idea generation has helped me on several occasions to produce truly innovative campaigns.

Sara Bernard

Danfoss

“During a testing 2020 for sales, Fresh have helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face to face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen. We will continue to do this beyond COVID-19 and work together.”

Mark Flaskett

Mycronic

“If I could design a PR agency, I would hope it was half as good as Fresh.”

Mark Johnson

Megger

“Quite simply the best PR company we have ever used – money well spent!”

Carl Hollier

Industrial Washing Machines

Ready to start generating case study content for your business?

Case studies are an invaluable asset for industrial, technical and engineering companies to showcase real-life applications where you helped a customer solve a problem and succeed. Follow these nine steps to show your buyer’s you have experience in their applications.

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Get in touch!

If you’re looking for support with content marketing for your company and you’re interested in finding out more, then feel free to get in touch.

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Resources to help you

We want to help as many B2B marketeers that operate in technical sectors as much as possible. We’re passionate about engineering and want to see businesses succeed. Take a look at our resources and knowledge centre and start taking action today.

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