Where engineering minds build market impact
Your innovations are complex. Your marketing shouldn’t be.
Fresh B2B combines real engineering expertise with strategic marketing to communicate your value, drive growth, and strengthen your market position.
Industrial marketing challenges
Great products and services alone aren't enough.
Industrial innovators deserve recognition, but communicating complex solutions presents unique challenges.
Technical clarity
Lead generation
Team alignment
Competitive differentiation
Online visibility
Agency misalignment
Lost productivity
Limited resources
Why technical companies choose Fresh B2B
We’re not marketers who work with engineers. We’re engineers who know how to market.
We speak your language. We’ve designed systems, commissioned control panels, and led product teams — we don’t “get up to speed.” We already understand your world.
Long cycles, multiple stakeholders, technical objections — we don’t flinch. We build strategies that accelerate revenue, not just impressions.
You talk to the people doing the work — no account execs or managers. Fast decisions. Fewer misfires. Actual collaboration.
Our deliverables don’t go through five rounds of revisions. You get content that’s 99% right from the first draft (we’re not perfect!).
No medtech. No fintech. No toothpaste brands. We only work with companies solving complex industrial problems.
Marketing services for industrial companies
Build authority
Make your brand the one technical buyers trust — before they even talk to sales.
PR/Media relations
Turn your innovations into headlines
Content creation
Educational assets that establish though leadership, authority and attract leads.
Website copywriting
Clear, credible messaging designed to engage, educate and convert.
Drive demand
Generate more qualified traffic, leads, and opportunities.
Inbound marketing
Build lead engines that run themselves.
SEO
Win the keywords your technical buyers are searching for.
Enable sales
Help your sales team move faster and win bigger.
Inbound sales
Adapt the sales process to the buyer’s journey. Adjust to sell how buyers are buying.
Technical copywriting
Clear, persuasive copy for product-focused content.
Scale systems
Build a marketing engine that runs lean and performs at scale.
HubSpot
Clean, efficient CRM setup and maintenance.
Fractional CMO
Strategic leadership without the full-time salary.
Expertise where it matters most
Fresh B2B specialises in marketing for industries where technical credibility is non-negotiable.

Electrical engineering

Industrial automation

Processing industries

OEMs

Machinery manufacturers
Engineering results that matter
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

Boosting awareness | ifm electronics
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
What our clients say...
“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."
Industrial marketing insights
Stay ahead with our expert insights, technical marketing strategies, and industry trends:

Technical media moves - Q4 2023

State of the UK manufacturing industry

HubSpot updates for July 2023
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