Helping engineering and manufacturing companies grow
Attract more traffic, generate more leads, close more sales and engage more with customers.
We are engineers and we are marketeers!
Technical marketing services
Fresh B2B is a Birmingham-based growth B2B marketing agency that helps engineering, technical and industrial companies grow their audience, leads and ultimately sales. We are engineers and we are marketeers, so whether you need public/media relations, content marketing, inbound sales and marketing or marketing automation, we know your industry.
Content
Produce engaging, valuable and educational content that attracts your audience and drives action.
Public relations
Build brand awareness and gain exposure by building relationships with your target trade media and news.
Inbound marketing
Driving traffic, generating leads and engaging with prospects and customers with a data-driven approach.
HubSpot
We’re a HubSpot Solutions Partner - a full stack of software solutions for marketing, sales, service and CRM.
Inbound sales
Engage with your prospects the way they buy and support them during their buyer’s journey.
Results
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.
ifm electronic | Technical PR
Over two years, we secured over 800 items of coverage with a combined audience of 10.8 million, which helped generate over 350 inbound links, improved domain authority from 54 to 62, increased organic web traffic by 75%, achieved a 2X growth of organic keywords and increased sales by 7.3% yoy.
Megger Electrical Tester | Thought leadership content
We've produced 50 issues (approx. 500 technical articles!) of Electrical Tester which gets 1,000 views per issue, an increase in web traffic of 1,700% and a 5X growth of organic keywords.
Downloads
We want to help B2B marketing and sales people increase their knowledge as much as possible. Take a look at our resources and insights and start taking action today.
Guide to buyer personas
Learn how creating buyer personas enables you to create an effective strategy to attract and sell to more of your ideal customer types.
Guide to sales prospecting
Discover the templates, techniques and tools companies need to make your sales prospecting strategies as effective as possible.
Guide to lead generation
Learn how lead generation fits into your marketing strategy and the ways that you can generate leads for your company.
“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"I was Fresh's Partner Success Consultant at HubSpot. What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective inbound marketing content that fit into a larger inbound marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"I have had the pleasure of working with Fresh for several years and highly recommend their services. The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field. Their inspiration and idea generation has helped me on several occasions to produce truly innovative campaigns."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh have helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face to face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and at Weidmuller, we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We made the decision to work with Fresh having diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."
Blog
Technical media moves - Q4 2023
State of the UK manufacturing industry
HubSpot updates for July 2023
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