Build authority

PR & media relations

You build brilliance. We make the world take notice.

Fresh B2B turns your technical products and solutions into stories that earn attention, build authority and fuel business growth - in the publications your buyers read.

68%

of journalists rely on press releases for story ideas
Cision, 2024

70%

of buyers prefer to learn about companies via articles, not ads
Content Marketing Institute

57%

say media relations is a substantial time commitment
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What makes Fresh different

  • We come from engineering - no technical briefing needed

  • First-draft accuracy means fewer revision cycles

  • Deep trade media relationships built over 20+ years

  • Industrial-only focus - we know the sectors we serve

Credibility is currency in technical sectors

Why PR works in industrial markets

In complex B2B sectors, your buyers aren't sold - they're convinced. That's where PR comes in.

Trust

Earn credibility through third-party validation from publications your buyers already trust.

Educate

Translate complex innovations into buyer-relevant narratives that the market understands and values.

Differentiate

Stand out in crowded technical markets through consistent, authoritative thought leadership.

Fuel sales

Give your sales team proof points and visibility that shortens cycles and increases win rates.

Attract talent

A recognised industry profile attracts better candidates who want to work with the best.

Impress investors

Demonstrable industry recognition builds confidence with stakeholders, investors and partners.

What we deliver

PR built for engineers, by engineers.


Every deliverable is written with technical accuracy and designed to land with the journalists and audiences that matter.

Service
What it means
PR strategy
A roadmap aligned to your business goals, market opportunities and media landscape - built before a word is written.
Press releases
Technical yet accessible stories crafted to be picked up. We write for the journalist and audience, not the marketing team.
Technical articles
Thought leadership content placed in the publications where your buyers read and learn.
Case studies
Your customer success stories turned into reputation leverage - written with full technical accuracy.
Media pitching
Tailored, relationship-based outreach to trade and technical media. No spam lists. No generic blasts.
Award entries
Structured, compelling submissions that position your innovations for industry recognition.
Editor meetings
We facilitate direct media relationships that grow your standing and keep you top of mind for journalists.
Coverage tracking
Regular reporting on media coverage, reach, links and traffic - tied back to business objectives.
Where your story appears

The publications your buyers trust.


We have established relationships with editors and journalists at major industrial and engineering titles in the UK. These aren't cold pitches - they're trusted conversations.

What to expect

What a PR programme looks like.


No ambiguity. Here's exactly how we work from day one.

Discovery & Strategy

  • Technical briefing - we learn your products, competitors and buyers

  • Media landscape audit - where do your buyers consume content?

  • Message matrix - the stories we'll tell and how we'll frame them

  • Publication shortlist - specific target media with rationale

Foundations

  • PR strategy document signed off

  • First press release drafted and approved

  • Media relationship mapping

  • Pitching begins to priority publications

Programme delivery

  • Regular press release cadence (agreed volume)

  • Feature article placements in target media

  • Reactive PR - news hooks and expert commentary

  • Monthly coverage reporting with metrics

Review & Optimise

  • Coverage analysis and share of voice review

  • Strategy refinement based on what's working

  • Pipeline of upcoming stories and angles

  • Alignment with wider marketing calendar

Results

Engineering results that matter.

Real outcomes for real technical companies.

Megger
Megger ET case study
Content creation

Megger

50 issues of Electrical Tester. Organic keywords grew 5× and web traffic by 1,700%.

Read the case study
ifm electronics
ifm case study
PR & media relations

ifm electronics

350+ media links. 7.3% measurable sales increase. 10.8M reach.

Read the case study
Slicker Recycling
CGE18049-210-smaller-1
SEO

Slicker Recycling

From 82% to 99% in 4 weeks. 100% of critical errors eliminated.

Read the case study
What our clients say
It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.
Lesley

Lesley Young

Weidmuller

Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans.
Jill Duplessis

Jill Duplessis

Megger

We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.
Jon Morris

Jon Morris

ifm electronics

I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!
Scott Blackwell

Scott Blackwell

Danfoss

FAQs

Questions about PR & media relations.


Can't find your answer? Just ask us directly.

How long does it take to see media coverage?

Online coverage can appear very quickly after a release. Print coverage in trade publications typically begins within 8–12 weeks of campaign launch, with momentum building as relationships develop. Long-term visibility compounds over time through consistent storytelling.

How do you measure PR success?

We track media coverage volume and quality, share of voice, reach, backlink authority, website traffic from media sources, lead generation attribution and brand sentiment. We link PR activities directly to business objectives — whether that's lead generation, brand awareness or market credibility.

What publications do you work with?

We focus on niche trade and technical publications your buyers read — The Engineer, Drives & Controls, The Manufacturer, Control Engineering, Processing & Control Engineering, Electrical Review and many more sector-specific titles. We also pursue mainstream and business press where relevant.

How is Fresh B2B different from a general PR agency?

We're engineer-marketers. That means we deeply understand your technology and communicate it with clarity and credibility - without the endless rounds of technical corrections that come with generalist agencies. Your first draft is usually 95% accurate.

Do we need a major product launch to get coverage?

Not at all. Beyond product launches, we identify many newsworthy stories: expert commentary on industry trends, application case studies, technical problem-solving approaches, data-driven insights, and thought leadership. Great PR is about consistent storytelling, not just big announcements.

How does PR integrate with other marketing activities?

We design PR strategies that complement your wider marketing approach - ensuring consistent messaging across channels and using media coverage to support SEO, content marketing, and sales enablement. Coverage becomes fuel for every other channel.

Do you write all the press material?

Yes - with technical accuracy from the start. Our team handles everything from ideation to creation, approval, pitching and journalist follow-up. We can also distribute material written in-house if required.

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Often paired with

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SEO

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Sales enablement

Sales enablement

Give your sales team coverage and articles as proof points in the sales process.

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Ready to raise your profile?

Let's discuss enhancing your position as a recognised authority in your industry.

Book a call See our work