PR and media relations for industrial companies
You build technical brilliance. We make the world take notice.
Fresh B2B turns your innovations into stories that earn attention, build authority and fuel business growth. Our engineer-marketer team crafts technical media narratives that resonate with journalists, customers and stakeholders - with no fluff.
Why PR works in industrial markets
In complex B2B sectors, your buyers aren’t sold — they’re convinced. That’s where PR comes in. We help you:
Trust
Earn trust with third-party validation from respected publications.
Educate
Educate the market by translating your innovation into value.
Differentiate
Differentiate with consistent, credible thought leadership.
Sales
Fuel sales by giving your team proof and visibility.
Talent
Attract talent by increasing your brand profile.
Investors
Impress investors with demonstrable industry recognition.
rely on press releases for story ideas
of buyers prefer to learn about companies via articles over ads
say media relations (finding journalists, nurturing relationships) is a substantial time commitment
PR that's built for engineers, by engineers
The FRESH approach
Formulate
We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.
Engineer
We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.
Engineer
This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.
Ship
Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.
Hone
Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.
Engineering results that matter
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

Boosting awareness | ifm electronics
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
What our clients say...
“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."
PR & media relations FAQs
The timeline for securing media coverage depends on several factors, including the complexity and timeliness of your stories, media relationships and publication lead times. Online coverage can be seen very quickly after release. Typically, initial print coverage begins within 8-12 weeks of campaign launch, with momentum building as relationships develop and your authority grows. Long-term visibility builds over time through consistent storytelling.
We track a mix of media coverage volume and quality, share of voice, reach, backlink authority, website traffic from media sources, lead generation attribution and brand sentiment. We link PR activities to business objectives — whether that’s lead generation, brand awareness or market credibility.
We focus on niche trade and technical publications your buyers read, plus selected mainstream and business press, where relevant. Think: The Engineer, Drives & Controls, The Manufacturer, and sector-specific journals.
We’re engineer-marketers. That means we deeply understand your technology and can communicate it with clarity and credibility — without the endless rounds of technical corrections that come with generalist agencies.
While major innovations create natural PR opportunities, we help clients identify many types of newsworthy stories, including:
- Technical expertise on industry trends
- Application case studies
- Technical problem-solving approaches
- Data-driven industry insights
- Expert commentary on market developments
We design PR strategies that complement and enhance your overall marketing approach, ensuring consistent messaging across all channels and leveraging media coverage to support digital marketing, content and sales enablement.
Yes — and we do it with technical accuracy from the start. Our team handles everything from ideation to creation and approval through to pitching and follow-up with journalists. We can also distribute press material written in-house if required.
Ready to raise your profile?
Let’s discuss enhancing your position as a recognised authority in your industry.