Marketing for technical industries

Fresh B2B is built by engineers turned marketers. That means you don’t have to explain what a PLC is, or why your audience doesn’t respond to fluff.

We’ve delivered marketing strategies and campaigns for industrial automation companies, electrical OEMs, machine builders, process equipment manufacturers, and more.

Proud to have worked with...

Industries we serve

Our clients sell into environments where buying cycles are long, audiences are sceptical, and products are technical.

Here’s where we do our best work:

Industrial automation

From sensors to SCADA, we speak your language.
We work with integrators, component suppliers, and automation OEMs to help them reach engineers, specifiers, and decision-makers with messaging that sticks and technical content that converts.

Electrical engineering

Marketing for products that power the world.
From switchgear to test equipment to e-mobility systems, we help electrical brands build clarity, trust and technical credibility in highly regulated, complex markets.

OEMs

Marketing with a wiring diagram, not just a moodboard.
From engineered systems to white-label components, we help OEMs translate modular complexity into messages that drive spec-in, scale sales enablement and support channel partners — without dumbing anything down.

Machinery

Big ticket. Long cycle. High stakes.
We help machinery manufacturers tell clearer product stories, build early trust and arm sales teams with tools that move deals forward.

Processing industries

Messaging built for plant realities.
We help process and manufacturing brands turn operational performance into strategic messaging that resonates across plant teams, procurement, and executive leadership — from SCADA to C-suite.

Engineering fluency

Industrial focus

Technical accuracy

Direct access to founders

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger

Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!

Boosting awareness | ifm electronics

PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready for an agency that understands your market?

Let’s discuss how we can deliver faster results, with fewer explanations.

Let's talk!