Scale systems

Marketing strategies for industrial companies

Make every marketing decision with direction, data and purpose.

Fresh B2B helps you develop practical strategies that align with your business objectives, commercial targets and technical realities. Whether you need a full marketing plan, a strategy for a specific channel (like PR or inbound), or help defining your ICP and messaging, we make sure your next move is the right one.

No more guesswork

Why marketing strategies are needed in industrial markets

In technical sectors, spray-and-pray doesn’t work. Your audience is niche. Your products are complex. And your buying journeys are anything but linear. A strong strategy isn't a nice-to-have. It's how you move from "doing marketing" to actually driving growth.

42%

of businesses don't have a digital marketing strategy

Smart Insights
40%

increase in organic traffic for those who adopt an SEO strategy

Hostinger
60%

improvement in customer retention by using content strategies

Hostinger
What we deliver

Strategy built by engineers, for engineers

Service
What it means
Full marketing strategy
A comprehensive roadmap covering audits, budgets, KPIs, and channel planning to guide your next quarter or year with direction.
Channel-specific strategies
Focused strategies for PR, SEO, inbound, GTM or lead gen that make each channel pull its weight instead of just burning your budget.
Messaging & positioning
Nail your ICPs, personas and value propositions so you’re not just talking, you’re saying something that actually resonates.
Planning & implementation
Turn strategy into action with campaign calendars, GTM blueprints, and brand positioning that’s more than skin-deep.
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Marketing strategy FAQs

Do you offer one-off strategy projects or ongoing support?

Both. We can create standalone strategies or work as your fractional strategy lead.

Can you help implement the strategy once it's defined?

Yes. We often combine strategy with services like content, inbound, or SEO.

What if we already have a strategy?

We can audit, refine, or build on it - whatever makes sense for you.

How long does a typical strategy project take?

It depends! From 2 weeks for a focused product positioning piece, to 6–8 weeks for a full marketing plan.

Do you work with technical subject matter experts?

Always. We work with engineering, product, marketing and sales to ensure accuracy and relevance.

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Ready to stop guessing?

Let’s build a strategy grounded in insight, aligned to goals, and built to deliver.