Competitor differentiation

Differentiating from competitors for industrial companies

Cut through a sea of sameness.

Fresh B2B helps engineering and industrial companies sharpen your positioning so buyers know exactly why to choose you. With clear, credible messaging that differentiates on substance, not spin. No gimmicks. No vague claims. Just real value, made obvious.

Proud to have worked with...
Why it matters

The biggest competitor isn't a rival. It's indifference.

When everyone’s saying “reliable,” “innovative,” or “end-to-end,” you all blur together. To win attention and trust, your brand needs a difference that actually means something, not just a new logo or louder claims.

Common challenges:

You’ve got a better product, but the market doesn’t know why
You’ve got a better product, but the market doesn’t know why
Buyers struggle to tell the difference, so they compare on price
Buyers struggle to tell the difference, so they compare on price
Competitors have the same messaging, and now it sounds like everyone else
Competitors have the same messaging, and now it sounds like everyone else
You’re not communicating your strengths clearly enough - internally or externally
You’re not communicating your strengths clearly enough - internally or externally

Stand out. Or blend in.

What we help you do

Stand out for what matters, not just what’s loud

Clarify your message

Messaging frameworks, positioning strategy, competitive audits

Own your difference

Unique value propositions, buyer-specific narratives, proof point development

Refocus your content

Translate features into benefits, and benefits into outcomes

Make comparisons work for you

Competitor comparisons, objection handlers, technical explainer content

What we deliver

Supporting services for competitor differentiation

Service
What it means
Strategy
Positioning, messaging, and proof points that highlight your real advantages
Website copywriting
Clear, compelling messaging that shows why you’re different - and better
Content creation
Blogs, guides, and assets that reinforce your unique approach
Technical copywriting
Deep-dive product and solution content that connects features to value
PR/media relations
Third-party validation through expert commentary, thought leadership, and media
Need more detail?
Explore everything we offer - from strategy and content to automation and enablement.
See our services
What you get
A clear positioning that sets you apart
A clear positioning that sets you apart
Messaging that highlights real strengths, not fluff
Messaging that highlights real strengths, not fluff

Clarity on where you stand — and how to stand out

Clarity on where you stand — and how to stand out
Tools your team can use to communicate your edge
Tools your team can use to communicate your edge
Customer-led proof that strengthens your story
Customer-led proof that strengthens your story
A brand that doesn’t just say “better” — but shows it
A brand that doesn’t just say “better” — but shows it
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Megger ET case study
Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!
Boosting awareness | ifm electronics
ifm case study
PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready to be the one they remember?

Let's discuss less blending in and more standing out.