Website copy for industrial companies
Clarity, credibility and conversion — engineered into every word.
Fresh B2B writes websites for companies that offer technical products and solutions. We combine deep technical understanding with proven conversion strategy to ensure your visitors understand, trust, and act — not just browse.
Why strong web copy works in industrial markets
In technical B2B sectors, buyers don’t hang around.
If your site isn’t instantly clear, credible and relevant, they’re gone — and they don’t come back.
Credibility
Build instant trust with technically fluent, jargon-justified messaging.
Guidance
Help technical buyers navigate complex decisions with clarity and ease
Conversion
Turn paid traffic into pipeline with words that convert, not confuse.
Alignment
Ensure marketing and sales tell the same story from first click to close.
SEO
Get found (and ranked) with structured, keyword-rich technical pages.
Speed to value
Let buyers instantly understand what you do, who it’s for, and why it matters.
of B2B buyers say website content significantly influences their decisions
of their buying journey doing their own research before talking to vendors
6senseBusinesses with over 40 landing pages generate 12x more leads than those with 1 - 5 landing pages
Higher VisibilityWeb copy that's built for engineers, by engineers
The FRESH approach
Formulate
We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.
Engineer
We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.
Engineer
This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.
Ship
Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.
Hone
Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.
Engineering results that matter
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

Boosting awareness | ifm electronics
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
What our clients say...
“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."
Website copy FAQs
Both. We can write or rewrite a full website, or just optimise priority pages.
We interview your subject matter experts, review docs and use our engineering background to cut the learning curve.
Yes — every page is structured and optimised with technical SEO best practices in mind.
Yes. We often collaborate with in-house or external web teams to deliver content in the right format and tone.
That’s our sweet spot. We write for technical decision-makers who want clarity, not clichés.
Ready for your website to be a sales engine?
Let’s discuss how how much easier growth gets with the right words.