Thought leadership

Thought leadership for industrial companies

We position you as the smartest voice in the room.

Fresh B2B helps technical companies turn internal knowledge into public authority. We surface what you know, sharpen how you say it, and get it in front of the people who matter - so your company becomes known, trusted and sought after in your market.

Proud to have worked with...
Why it matters

Smart people don’t always win - visible experts do

In industrial sectors, buyers are sceptical and solutions can be complex.
Your brand needs a face, a brain and a point of view.

If you're:

Struggling to be seen as a credible leader in your space
Struggling to be seen as a credible leader in your space
Losing out to competitors with flashier marketing (but less substance)
Losing out to competitors with flashier marketing (but less substance)
Sitting on a mountain of technical expertise no one hears about
Sitting on a mountain of technical expertise no one hears about
The best kept secret and hear “we didn’t know you did that”
The best kept secret and hear “we didn’t know you did that”

Then it’s time to lead the conversation, not follow it.

What we help you do

Turn insight into influence

Showcase internal experts

Articles, interviews, webinars, content, bylines

Get published in technical media

Media outreach, press features, opinion columns

Build authority over time

Thought leadership campaigns, content repurposing, SEO

Strengthen sales confidence

Use thought leadership to support credibility in early-stage deals

What we deliver

Supporting services for thought leadership

Service
What it means
Content creation
Thought pieces, blogs, guides, and explainer content authored with/for your experts
PR/media relations
Get featured in the publications your buyers trust
Technical copywriting
Communicate complexity clearly, without losing credibility
Strategy
Plan content themes, audiences, channels, and measurement for long-term authority building
Social media
Bring thought leadership into daily visibility on the right platforms
Need more detail?
Explore everything we offer - from strategy and content to automation and enablement.
See our services
What you get
A visible, credible voice in your niche
A visible, credible voice in your niche
Repurposable assets that support sales, recruitment and growth
Repurposable assets that support sales, recruitment and growth
Long-term brand equity that competitors can’t easily copy
Long-term brand equity that competitors can’t easily copy
Increased trust from technical audiences who value depth over style
Increased trust from technical audiences who value depth over style
Content that starts conversations and builds reputation
Content that starts conversations and builds reputation
More invitations to speak, collaborate and lead your sector
More invitations to speak, collaborate and lead your sector
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Megger ET case study
Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!
Boosting awareness | ifm electronics
ifm case study
PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready to lead your sector?

We’ll help you build a reputation that opens doors before you even quote.