Build authority

Content creation for industrial companies

Content that educates, attracts and converts technical buyers

Fresh B2B creates content designed to move engineers, specifiers and decision-makers through buying journeys — with the technical depth they expect.

 

Technical buyers aren't sold; they self-educate

Why content works in industrial markets

Before they call sales, they search. Before they trust you, they read.
Content is the vehicle that builds credibility long before conversations begin.

70%

of the buyer journey is complete before contact

Demand Gen Report

13

pieces of content are consumed by buyers before engaging

MarketingProfs
3x

high-quality content produces 3x more leads per dollar than outbound

Demand Metrics
What we deliver

Content that's built for engineers, by engineers

Service
What it means
Content strategy
Defines content purpose, audience, format and distribution to meet goals
Blog articles
Drives SEO and educates buyers with timely, helpful insight
Case studies
Shows real-world proof of results with trusted client validation
White paper/eBooks
Builds authority through in-depth, research-backed educational content
Website news
Communicates company updates to boost transparency and engagement
Technical articles
Explains complex concepts with clarity for technical buyer audiences
Award submission
Positions your brand as credible and recognised in the industry
Best practice guides
Offers actionable steps to solve buyer problems and build trust
Technical how-to
Educates users on implementation, processes or usage best practices
Opinion pieces
Shares your unique perspective to lead industry conversations
Technical FAQs
Answers key buyer questions and removes friction in the sales cycle
Industry applications
Demonstrates how your solution works in specific, real-world scenarios
Social media posts
Engages audiences on platforms like LinkedIn with high-impact micro-content
Marketing email copy
Nurtures leads or drives action through targeted, relevant messaging
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Content creation FAQs

What types of content do you create?

Any content that has words! Blogs, thought leadership, video scripts, lead magnets and more — all tailored to technical buyers.

Do you handle the strategy, or just the writing?

Both. We can build the whole content plan or plug into your existing strategy.

Can you write for highly specialised technical audiences?

Yes — that’s our thing. We’re engineers first, marketers second.

Will the content be optimised for SEO?

Yes, by default. We research keywords, structure content for search, and follow technical SEO best practices.

How do you make sure the content is technically accurate?

We run interviews with your subject matter experts (SMEs) and have engineers on our team review everything. You then get final approval before anything goes out.

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Ready to establish your technical authority?

Let’s discuss how content can position you as a thought leader and generate leads.