Content marketing for engineering, technical and industrial companies
Companies that adopt a content marketing strategy generate higher quality leads, position themselves as thought leaders, increase brand awareness and boost sales.
Download our template for creating case studies
Case studies are an invaluable asset for industrial, technical and engineering companies to showcase real-life applications where you helped a customer solve a problem and succeed.
What is content marketing?
Content marketing is a strategic process focused on planning, creating and distributing valuable and relevant content to attract the right prospects and convert leads into customers.
Content marketing isn’t about you. It’s about putting your prospects and customers first. It’s not about broadcasting your new widget; but rather about providing truly relevant, valuable and useful information to help solve your audience’s challenges.
Industrial, manufacturing and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!
What are the benefits of content marketing?
Build authority and credibility
Demonstrate your expertise with content that establishes you as the leader in your industry.
Educate your audience
Inform your leads and prospects about the products and services you have to offer.
Improve brand awareness
Quality content helps your audience to recognise, trust and understand your brand.
Boost lead generation
Valuable content that resonates will attract the right prospects and convert them into leads.
Use content in the buyer’s journey to nurture leads to help close them into customers.
Engage with your audience
Connect with your audience to show them how you can solve their challenges.
of marketers are actively investing in content marketing.
Content marketing gets three times more leads than paid search advertising.
is the average audience segments marketers create content for.
Get in touch!
If you’re looking for support with content marketing for your company and you’re interested in finding out more, then feel free to get in touch.