Enable sales

Technical copywriting for industrial companies

Technical copy that speaks to engineers — and sells to decision-makers

Fresh B2B creates high-impact copy for datasheets, brochures, solution overviews and product pages — written by people who actually understand what you’re selling. We bridge the gap between engineering and revenue by delivering messaging that’s both technically accurate and commercially compelling.

Great products deserve better copy

Why technical copy works in industrial markets

Buyers make assumptions based on your words. If your copy is confusing, vague or technically wrong — they bounce. If it’s clear, confident and useful — they act.

59%

would avoid buying from a company with obvious spelling or grammar mistakes

Real Business
79%

of engineers cite datasheets as most valuable when researching purchases

GlobalSpec
41%

of content that doesn’t perform well has too many complex words

Semrush
What we deliver

Precision copy that moves buyers forward

Service
What it means
Product brochures
Clear, concise messaging that showcases product value and use cases
Product datasheets
Spec-led documents that balance clarity, compliance, and selling power
Solution brochures
Narrative-driven content showing how your offer solves real technical problems
Product-line overviews
Top-level clarity on ranges, options and positioning in one place
Solution overviews
Benefit-led summaries built to support sales conversations
Product user guides
Step-by-step instructions that reduce support queries and boost satisfaction
Technical FAQ documents
Credible, no-fluff answers to the questions buyers actually ask
Quick start guides
Onboarding content to get users operational with zero confusion
Troubleshooting guides
Practical support materials that minimise downtime and empower users
Product launch emails
Attention-grabbing emails that get technical buyers to click, learn and act
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Technical copy FAQs

What's the difference between technical copywriting and content creation?

Both involve words, but they serve different jobs.

Technical copywriting is built for conversion. It’s about turning technical features into persuasive, benefit-led language that drives decisions. Think datasheets, brochures, product pages, and solution overviews — where clarity, precision and brevity are critical. It’s closer to sales enablement than brand storytelling.

Content creation, on the other hand, is about education and engagement. It includes blogs, thought leadership, white papers, and guides — content designed to build awareness, nurture trust, and support long buying cycles. It fuels SEO, helps prospects self-educate, and positions your company as an authority.

They work best together — one builds momentum, the other turns it into action.

Do you just write, or can you help shape the messaging too?

We do both — writing, structure, positioning, and conversion optimisation.

Can you localise technical copy for different regions?

Yes, providing it's English — we can write for UK, US or global audiences, with region-specific terminology and spelling.

Do you offer design services too?

We’re not a design agency — and we won’t pretend to be. While we can handle simple layouts, repurpose templates, and supply clean, copy-led assets (think PDFs or visuals for social), we’re writers and strategists first. For anything brand-new, visual or creatively ambitious, we’ll either work with your design team or recommend a trusted specialist. We know where our strengths lie — and that’s in the words, not the wireframes.

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Ready to turn features into benefits?

Let’s discuss crafting technical copy that helps you sell - not just explain.