Scale systems

Fractional CMO for industrial companies

Senior strategic firepower — without the full-time price tag or the hiring risk.

Fresh B2B provides fractional CMO services tailored for engineering, industrial and manufacturing companies that need marketing leadership. You get executive-level strategy, execution oversight, and growth acceleration — delivered by marketers who speak technical, not corporate.

Leadership without the full-time cost

Why fractional CMOs work in industrial markets

Most industrial companies hit a ceiling — not because they can’t market, but because they have no one driving how it should grow.

 We help you:

29%

average revenue growth using a fractional CMO

Harvard Business Review
50-75%

of a full-time CMO’s salary and benefits

Corridor Business Journal
36%

more likely to achieve long-term strategic goals with a fractional CMO

Journal of Business Strategy
What we deliver

Strategic leadership without the full-time overhead

Service
What it means
Strategic leadership
Clear direction, defined priorities, aligned teams - strategic planning, annual marketing strategy, board prep, stakeholder management
Audit & assessment
Deep understanding of your marketing gaps and strengths - marketing audit, KPI framework, skills gap analysis
Budget & ROI management
Smarter investment decisions, measurable marketing performance - budget planning, ROI analysis, performance reviews, justification reports
Metrics & reporting
Dashboards that track what matters — and what’s next - KPI dashboards, ROI reporting, performance updates
Team guidance
Leadership and mentoring that brings out the best in your team - team leadership, team coaching, marketing operations
Toolkit & process development
A repeatable, scalable marketing engine - toolkit development, marketing calendar, quality control standards
Tech stack & ops oversight
A marketing system that’s future-ready and fully integrated - tech stack assessment, process documentation, campaign oversight
Agency & stakeholder management
A single point of contact to cut through noise and hold teams accountable - agency relationship management, stakeholder comms, performance alignment
Campaign leadership
Campaigns that connect strategy to action - campaign planning, execution oversight, messaging alignment
Brand oversight
Confident management of brand evolution and governance - brand guidance, messaging strategy
Innovation & growth
Proactive recommendations to seize market opportunities - market analysis, growth strategy, innovation guidance
Market expansion
Support for entering new markets with clarity and control - market expansion strategy, localisation support, messaging audits
Continuous improvement
Regular reviews and recommendations to keep things sharp - monthly reviews, optimisation reports, team retrospectives
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Fractional CMO FAQs

What exactly is a fractional CMO?

A part-time, senior marketing leader who brings strategic direction and leadership, without the full-time salary.

How involved will you be in day-to-day execution?

You’ll get high-level strategy, team direction, and commercial accountability — plus selective hands-on involvement where needed.

How does it differ from hiring a full-time head of marketing?

You get experience without overhead — no recruitment, no payroll, just impact.

Will you work with our existing team or agency?

Yes - we'd oversee internal teams or external partners as part of the role.

Are we too small to hire a Fractional CMO?

Not necessarily. If your marketing is fragmented, reactive, or stuck in the weeds, a Fractional CMO can bring clarity and structure - even if you’re a lean team.

What’s the difference between a Fractional CMO and a marketing manager?

Marketing managers execute. Fractional CMOs set the strategy, guide execution, optimise performance, and hold all the moving parts accountable.

How do you work with founders or MDs?

We translate business goals into marketing strategy. Most of our clients are technically led companies where the MD or founder needs senior marketing input, without hand-holding.

Do you do the delivery too?

We can - or we can direct your in-house team or external partners. Think of us as your strategic lead, not an implementer.

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Ready to get the leadership you need?

Let’s talk about how fractional CMO support could unlock your next stage of industrial growth.