Drive demand

SEO

Get found by buyers searching for solutions you provide.

Industrial buyers search with precision. We build SEO strategies around the technical terms they use - not just the high-volume generics that bring the wrong traffic.

94%

of B2B buyers conduct online research before making a purchase decision
Accenture

70%

of businesses believe SEO generates more qualified leads than PPC
Databox

200

factors that Google uses in their algorithm for ranking websites
Backlinko

What makes Fresh different

  • We know the technical terminology your buyers use

  • Content and SEO strategy are fully integrated

  • Media relationships accelerate off-page authority

  • No "page 1 in 7 days" nonsense — just honest, compounding work

If you can't be found, you can't win

Why SEO works in industrial markets

Industrial buyers search precisely, vet quickly and shortlist aggressively. 

Get found

Rank for the precise technical terms your buyers use - not just the broad terms your competitors fight over.

Consistent lead flow

Drive qualified enquiries without relying on paid ads. SEO compounds; ads stop the moment you stop paying.

Technical credibility

High rankings signal authority to buyers - especially in technical markets where trust is hard-won.

Support long sales cycles

Long-tail content keeps you visible throughout months-long buying cycles, not just at the moment of intent.

Technical site health

Structural issues silently suppress rankings. We fix them - site speed, crawlability, indexing, architecture.

Compounding returns

Unlike paid ads, SEO investment accumulates. The effort you put in today pays dividends for years.

What we deliver

Pillars of SEO.


Every dimension of SEO, joined up and working together.

Service
What it means
SEO strategy
Topic clusters, content architecture and internal linking built around how your buyers search - not just how big the keyword volume is.
On-page SEO
Keyword research, metadata optimisation, page structure, heading hierarchy, schema markup and technical content strategy - every page earning its place.
Off-page SEO
Authoritative backlinks from relevant industrial and engineering publications - built through genuine relationships.
Technical SEO
Crawlability, indexing, Core Web Vitals, duplicate content, redirect chains, site hierarchy - the foundations that determine whether everything else works.
SEO monitoring
Monthly performance tracking, rank monitoring, traffic analysis, health checks and competitor gap analysis - so you always know exactly where you stand.
Results

Engineering results that matter.

Real outcomes for real technical companies.

Megger
Megger ET case study
Content creation

Megger

50 issues of Electrical Tester. Organic keywords grew 5× and web traffic by 1,700%.

Read the case study
ifm electronics
ifm case study
PR & media relations

ifm electronics

350+ media links. 7.3% measurable sales increase. 10.8M reach.

Read the case study
Slicker Recycling
CGE18049-210-smaller-1
SEO

Slicker Recycling

From 82% to 99% in 4 weeks. 100% of critical errors eliminated.

Read the case study
How we work

Five steps to SEO that compounds.

A structured programme built for the long game — with quick wins along the way.

SEO audit

We lay the groundwork with technical rigour. Every engagement starts with a deep dive into your products, market, buyers and bottlenecks - building a strategic foundation aligned to business goals.

Keyword & content strategy

We research how your buyers search - with technical precision, not just volume. We map topics to pages and identify content gaps your competitors aren't filling.

On-page & technical fixes

We optimise existing pages, fix structural issues, implement schema markup and create properly-structured new content. We work with your dev team on tech-heavy changes.

Content & links

We produce SEO-driven content and acquire authoritative backlinks from relevant industrial publications - our existing media relationships make this effective.

Monitoring

Monthly reporting, rank tracking and continuous optimisation. We identify what's working, amplify it, and adapt to algorithm changes before they impact your traffic.

What our clients say
It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.
Lesley

Lesley Young

Weidmuller

Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans.
Jill Duplessis

Jill Duplessis

Megger

We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.
Jon Morris

Jon Morris

ifm electronics

I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!
Scott Blackwell

Scott Blackwell

Danfoss

FAQs

Questions about industrial SEO.


Can't find your answer? Just ask us directly.

How long does SEO take to show results?

Typically 3–6 months before significant ranking improvements are visible, depending on your site's current state, the competitiveness of your target keywords, and the volume of work. Technical fixes and on-page optimisations can show impact faster. Off-page authority building takes longer. We set realistic expectations from day one - if someone promises page 1 in 7 days, walk away.

Do you handle all aspects of SEO?

We focus on strategy, on-page SEO, content creation and off-page authority building. For dev-heavy technical fixes, we audit, identify and brief your development team - and QA the fixes once done. If you don't have a dev team, we can recommend trusted partners.

Will you provide keyword research?

Yes - and it goes deeper than most. We research the specific technical terms your buyers use at every stage: awareness searches (problem-based), consideration searches (solution-based) and decision searches (supplier/product-based). Industrial keyword research requires sector-specific knowledge that most SEO agencies lack.

How is industrial SEO different from regular SEO?

Industrial buyers search with high specificity. The keyword volumes are low, but the intent is extremely high. We understand the technical terminology, the sectors, and the buying behaviour - so we target terms that convert, not just terms that look impressive in a report.

Can SEO work alongside our existing paid search activity?

Yes, and they complement each other well. Paid search gives immediate visibility while SEO builds long-term organic authority. Over time, as organic rankings improve, you can reduce paid spend on those terms. We can help you understand which keywords are worth owning organically vs which to keep on PPC.

How do you measure success?

Primarily: organic traffic growth, keyword ranking improvements for target terms, and leads or conversions from organic search. We also track domain authority, page/site health scores and share of voice against key competitors. 

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Often paired with

Related services.

Content creation

Content creation

SEO strategy without content is just research. We write the articles, guides and pages that rank.

Learn more →

Website copywriting

Website copywriting

Great SEO brings visitors to your site. Great copy converts them. The two have to work together.

Learn more →
PR & media relations

PR & media relations

Editorial coverage in trade publications builds the off-page authority that SEO alone can't buy.

Learn more →

Ready to get found online?

Let's discuss an SEO strategy that puts you where your best prospects are already looking.

Book a call See our work