Drive demand

SEO for industrial companies

Industrial SEO that gets you found — and chosen

Fresh B2B delivers on-page and off-page SEO built for companies solving complex technical problems. We drive visibility where it counts — through smarter site structure, stronger content, and authoritative backlinks — without promising “page 1 in 7 days” nonsense.

If you can’t be found, you can’t win

Why SEO works in industrial markets

In industrial sectors, buyers don’t shop around — they search precisely, vet quickly and shortlist aggressively.

94%

of B2B buyers conduct online research before buying

Accenture
70%

of businesses believe SEO generates more sales than PPC advertising

Databox
200

Google uses over 200 factors in their algorithm for ranking websites

Backlinko
What we deliver

SEO that's built for engineers, by engineers

Service
What it means
SEO strategy
Topic clusters, internal linking architecture, long-tail content planning
On-page SEO
Keyword research, metadata optimisation, page structure tuning, technical content strategy
Off-page SEO
Link-building from relevant, high-authority industry sites (no shady networks)
Technical SEO
Crawlability, indexing, site speed audits, duplicate content fixes, site hierarchy improvements
SEO monitoring & reporting
Monthly performance tracking, health checks, competitor gap analysis
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

SEO FAQs

Do you handle all aspects of SEO?

No — we focus on on-page and off-page SEO. We don’t do dev-heavy technical fixes, but we do audit and flag them.

Will you provide keyword research?

Absolutely. Every page we optimise is backed by intent-based keyword strategy.

How long does SEO take to show results?

Typically 3–6 months, depending on your site’s current state, competition, and investment.

Can you work with our dev team on technical SEO fixes?

Yes — we’ll identify issues, brief your developers and QA the fixes.

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Ready to get found online?

Let’s discuss an SEO strategy that puts you where your best prospects are looking.