Building credibility

Building credibility for industrial companies

Because trust isn’t just earned - it’s engineered.

Fresh B2B helps engineering and industrial companies build credibility with the people who matter - technical decision-makers, sales influencers, and budget holders. That means clear messaging, proof of performance, and visibility where it counts.

Weak proof points and vague case studies

Generic messaging that doesn’t feel buyer-specific

Claims that sound like marketing, not reality

Low visibility in trusted industry spaces

Prove it works

Case studies, testimonials, product success stories

Speak their language

Technical copywriting, clear benefit-led messaging, value-driven web copy

Be where it counts

Trade PR, media placement, expert commentary

Back it up

Buyer guides, data sheets, whitepapers, technical content

Service

What it means

Content creation

Articles and assets that show, not just say, value

Case studies

Real-world examples with data, outcomes, and customer quotes

PR/media relations

Credible third-party validation in places your buyers trust

Technical copywriting

Accurate, buyer-relevant content with depth and clarity

Website copywriting

Messaging that earns trust from the first click

Credibility that opens doors (and budgets)

Proof that speaks louder than product specs

Higher trust = shorter sales cycles

Third-party validation from customers and industry press

Content that actually supports your claims

Confidence at every customer touchpoint

Megger ET case study

Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!

ifm case study

PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!