Lead generation

Lead generation for industrial companies

Lead generation that delivers sales-ready opportunities

Fresh B2B helps engineering and industrial companies attract the right buyers, guide them through the funnel, and hand off real opportunities to sales. We combine content, SEO, inbound funnels, and technical messaging to create demand machines that move the needle.

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Why it matters

You don't need more traffic, you need more buyers

Too many companies confuse attention with demand.
But pageviews don’t pay salaries. Leads do.

If this sounds familiar, it’s time to fix it:

Your website is busy but barely converts
Your website is busy but barely converts
You’ve got good content, but no system
You’ve got good content, but no system
Sales says “marketing isn’t sending us anything useful”
Sales says “marketing isn’t sending us anything useful”
You’re spending on ads and getting junk
You’re spending on ads and getting junk

You don’t need random interest. You need intentional action.

What we help you do

Attract, educate and convert technical buyers

Attract the right visitors

SEO, PR and content aligned to high-intent technical search terms

Capture leads

Landing pages, lead magnets, contact triggers

Nurture automatically

Email sequences, content funnels, marketing automation

Qualify & hand off

Lead scoring, CRM, sales enablement content

What we deliver

Supporting services for lead generation

Service
What it means
SEO
Bring in high-quality traffic from technical search queries
Inbound marketing
Create content-led funnels that attract and convert
Content creation
Build lead magnets, blogs, and nurture content
Website copywriting
Make your site work as a 24/7 lead conversion machine
HubSpot support
Clean systems, workflows, and lead tracking that works
Marketing strategy
Get the right message in front of the right people
Need more detail?
Explore everything we offer - from strategy and content to automation and enablement.
See our services
What you get
Steady pipeline of qualified inbound leads
Steady pipeline of qualified inbound leads
Insight into what’s working (and what isn’t)
Insight into what’s working (and what isn’t)
Fewer junk form fills and more meaningful conversations
Fewer junk form fills and more meaningful conversations
Integrated system from first click to CRM
Integrated system from first click to CRM
Alignment between marketing, sales, and buyer intent
Alignment between marketing, sales, and buyer intent
Scalable lead generation without scaling headcount
Scalable lead generation without scaling headcount
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Megger ET case study
Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!
Boosting awareness | ifm electronics
ifm case study
PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready to build your pipeline?

Let’s build a lead engine that delivers sales-ready opportunities - not just interest.