Our Story
Back in 2008, Amanda and Keith recognised that there was a lack of agencies that had in-house engineering knowledge with the expertise to communicate technical concepts clearly. Either engineers wrote material themselves, which is often too detailed and without focus, or it was done with a lack of technical understanding.
There must be a better way to market industrial products and services. And so, Fresh Public Relations was born and founded on Amanda’s Dad’s dining table offering technical media relations, PR and copywriting.
Today, we need to market with a magnet, not a sledgehammer. As customers become more sophisticated, they are increasingly rejecting traditional, interruptive marketing tactics. Nobody likes being sold to – B2B customers especially. As a result, businesses are finding it harder than ever to reach their target audiences and put their core messages across.
Fresh has evolved to help companies grow through marketing and sales with impressive results and ROI. Whether it’s with content marketing, media relations and PR, utilising automation, CRM implementation, inbound marketing and sales or expert consultation, we’re here to help you.
We’ve grown ourselves since 2008. We’ve moved from the dining table to offices in St Paul’s Square in the heart of Birmingham. We’ve added more services as our team and expertise has expanded. We’ve become one of the leading consultancies in PR and inbound marketing for technical, manufacturing and industrial companies and have worked with global, international brands as well as small, niche companies.
