Enable sales

Outbound prospecting

Cold pipeline. Done for you.

Done-for-you outbound prospecting for industrial and technical B2B. We build precision lists in Apollo, write engineer-credible sequences, integrate with HubSpot, and capture lead interest while inbound compounds in the background.

3.5x

higher reply rates from personalised sequences
Apollo.io

287%

more responses using multi- rather than single-channel outreach
Outreaches

6-8

touchpoints across multiple channels before engaging
SalesTarget

What makes Fresh different

  • Engineer-credible copy - we already speak your buyer's language

  • Apollo specialists with HubSpot-native integration

  • Done-for-you: list, sequences, deliverability, reporting

  • 20+ years targeting industrial decision-makers

Why outbound, why now?

Inbound takes time. Outbound can be up and running in weeks. 

Outbound and inbound aren't alternatives - they're partners. Use outbound when you need pipeline now: new markets, product launches, sales quota gaps. 

Pipeline on demand

Inbound takes months to compound. Outbound generates interest now - ideal for new markets or launches.

Precise targeting

ICP-based list building and Apollo enrichment mean you reach the right leads - not a generic audience.

Technically credible

Every sequence is written by people who already understand your technology. No "Hi {first_name}."

Done-for-you

No need to hire SDRs, build playbooks or learn new tools. We run the entire programme for you.

Clean CRM handoff

Apollo–HubSpot integration means every reply, opportunity and rejection flows cleanly into your CRM.

Measurable, transparent

Performance reports show open rates, reply rates, meetings booked and pipeline created - by sequence, segment, ICP.

What we deliver

One outbound engine.

Apollo and HubSpot, joined up and run as a continuous programme.

Service
What it means
ICP & list building
Define your ideal customer profile by sector, technology, role and geography. Build a verified, enriched prospect list in Apollo - segmented and ready to deploy.
Apollo setup & configuration
Full Apollo.io workspace setup - sending domains, deliverability, sequences, snippets, integrations. Built right the first time.
Outreach sequence writing
Multi-step email and LinkedIn sequences written for technical buyers. Personalised at the segment and role level, grounded in real product knowledge and sector understanding.
HubSpot integration
Two-way Apollo>HubSpot integration so every prospect, reply and opportunity flows cleanly into your CRM. Lead routing, deal creation and full activity history - automatic.
Campaign management
Daily monitoring, weekly optimisation. We watch deliverability, engagement and reply quality every day - and adjust sequences, ICPs and copy based on what's actually working.
Reporting & insights
Reports covering opens, replies, meetings booked and pipeline created - by sequence, by ICP, by segment. With plain-English commentary on what to do next.
What our clients say
It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.
Lesley

Lesley Young

Weidmuller

Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans.
Jill Duplessis

Jill Duplessis

Megger

We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.
Jon Morris

Jon Morris

ifm electronics

I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!
Scott Blackwell

Scott Blackwell

Danfoss

Outbound, done right

Cold outreach has a bad reputation - for good reason.


Most outbound is generic blasts that train technical buyers to ignore their inbox. We do the opposite - small, precise, well-researched outreach to a tight ICP, written by people who understand the technology.

Is this cold email? Will it damage our brand?

It's outbound, but it's not cold spam. Every sequence is written by people who understand your technology and your buyer - so it reads like a thoughtful, specific message from a peer, not a sales blast. We protect your sending domains and reputation as carefully as you would.

How is this different from us doing it in-house?

Three things: we already know Apollo and inbox deliverability (most internal teams take 6–9 months to get there); our copy is engineer-credible from day one; and we run it as a continuous optimisation programme, not a one-off campaign. You skip the setup pain and start seeing results quickly.

Do we need to use Apollo?

Yes, Apollo is the core platform for our programme. We can run on top of your existing Apollo licence if you have one, or set up a new workspace. If you use a different platform (Outreach, Salesloft, etc.) we can discuss whether the engagement still makes sense - but Apollo is what we operate in.

How does it integrate with HubSpot?

Cleanly. Apollo>HubSpot is a native integration, so every prospect, sequence step, reply and meeting flows into your CRM as it happens. 

Will this work in our specific industrial sector?

Almost certainly. Outbound works particularly well in technical B2B because the buyer pool is small, specific and addressable. The harder the targeting, the better outbound performs vs paid alternatives.

Can you replace our SDR team?

Not exactly! We're a different operating model. We're a done-for-you outbound programme, not a sales team. We do outreach; your AEs close. Many clients use us because they don't have a dedicated sales team; others use us alongside an existing team to quickly scale capacity without adding headcount.

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FAQs

Questions about outbound.


Outbound has a reputation. Here's the honest answer to the questions that follow it.

Often paired with

Related services.

Inbound marketing

Inbound marketing

The compounding pipeline engine. Inbound and outbound work hand-in-hand.

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Sales enablement

Sales enablement

Tools, content and CRM setup that turn outbound outreach into closed deals.

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HubSpot

HubSpot

The CRM where every outbound reply, meeting and deal lives. 

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Ready to build pipeline?

Tell us your ICP and we'll show you exactly what an outbound programme could look like

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