Brand awareness

Brand awareness for industrial companies

Be known. Be trusted. Be considered.

Fresh B2B helps engineering and industrial companies build strategic visibility where it matters: inside the minds of technical decision-makers. We position your brand for credibility, memorability, and long-term market leadership - without the noise, hype or wasted budget.

Proud to have worked with...
Why it matters

If they don't know you, they don't shortlist you

Technical buying decisions are about risk reduction.
If your brand isn't familiar, credible and present early, you won't even make it to the RFP.

Common symptoms of low brand awareness:

Losing deals to "the usual names"
Losing deals to "the usual names"
Hearing "we’ve never heard of you" in sales calls
Hearing "we’ve never heard of you" in sales calls
Getting bypassed despite having superior products
Getting bypassed despite having superior products
Being invisible in industry media, events, and conversations
Being invisible in industry media, events, and conversations

Awareness isn’t vanity. It’s viability.

What we help you do

Build strategic visibility, not just make noise

Be seen in the right places

PR placements, media outreach, trade publication features

Control your narrative

Thought leadership content, strategic messaging architecture

Increase your digital footprint

SEO, content hubs, social amplification

Create familiarity over time

Consistent brand presence across online and offline touchpoints

What we deliver

Supporting services for brand awareness

Service
What it means
Content creation
Articles, blogs, and lead magnets that educate and engage
PR/media relations
Trade press visibility that builds credibility where technical buyers pay attention
Website copywriting
Messaging that sticks, resonates, and earns trust
Strategy
Position your brand clearly and consistently across every channel
SEO
Get found for the technical terms your buyers actually use
Social media
Consistent presence on platforms technical buyers use
Need more detail?
Explore everything we offer - from strategy and content to automation and enablement.
See our services
What you get
Increased market visibility with the right technical audiences
Increased market visibility with the right technical audiences
Stronger brand equity to support premium pricing
Stronger brand equity to support premium pricing
Faster sales cycles thanks to pre-established trust
Faster sales cycles thanks to pre-established trust
Higher conversion rates across digital and offline channels
Higher conversion rates across digital and offline channels
Better talent acquisition through improved employer branding
Better talent acquisition through improved employer branding
More inbound opportunities without constant outbound effort
More inbound opportunities without constant outbound effort
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Megger ET case study
Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!
Boosting awareness | ifm electronics
ifm case study
PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready to build visibility?

Let's build a brand that gets shortlisted, not overlooked.