Marketing for OEMs

From custom-built panels and electrical enclosures to portable test rigs and modular power systems, electrical OEMs live in a world of standards, certifications, and custom configurations. You're supplying the infrastructure behind industrial and commercial systems, often without visibility to the end-user. We help you clearly explain compliance, installation simplicity, and long-term performance, while giving your sales team content that works whether they’re selling to panel builders, contractors, or specifiers.

Component manufacturers often face the hardest challenge: high-value technology in tiny packages. Whether it’s sensors, relays, embedded boards, or micro-switches, these OEMS must communicate reliability, interoperability, and precision, without drowning prospects in datasheets. We help component makers strike the balance between detailed engineering content and marketing clarity, so you stay on the shortlist in even the most crowded BOMs.

From automated conveyors to CNC machines to robotic welders, machinery OEMs must market complex systems that combine mechanical, electrical and software engineering. Your various buyers need a slightly different story. We help you articulate what makes your machines more productive, more precise, and more future-ready - from control architecture to lifecycle cost benefits.

Supplying into OEM platforms is all about being the seamless part of a bigger whole — whether that’s drive systems, pneumatics, hydraulics, or motion control assemblies. You have to win the technical argument early, and then support the sales team with clear collateral and proof points that show why your subsystem integrates better, lasts longer, or runs smarter. We build messaging and campaigns that help subsystem OEMs stand out without stepping on the toes of their OEM customers.