Enable sales

Sales enablement for industrial companies

Equip sales teams with tools they’ll actually use.


Fresh B2B creates clear, technically credible sales content, tools and processes — so your salespeople spend less time explaining and more time closing.

Sales needs fuel, not just follow ups

Why sales enablement works in industrial markets

Your sales team isn’t short on ambition. But without the right tools, they’re stuck rewriting product explanations, manually updating CRMs and digging for case studies. Sales enablement gives them the content, tools, and confidence to close. We help you:

28%

of a sales rep week is actively selling

G2
10

tools sales teams use to close deals

Spekit
58%

of pipeline stalls because reps are unable to add value

G2
What we deliver

Tools your sales team will use

Service
What it means
Sales enablement strategy
A tailored plan to align sales tools to your buyer journey
Product/service one-pagers
Concise, benefit-led documents that simplify technical offerings
Competitor comparison guides
Equip reps to show clear advantages without talking down the competition
Case study templates
Structured formats to turn wins into persuasive social proof
Sales email templates
Customisable outreach messages that feel human — and get replies
Prospecting sequences
Multi-touch email flows designed for cold outreach or lead nurture
Customer objection handling
Language and responses to reduce friction and move deals forward
Technical FAQs
Answer complex product questions clearly once, and reuse often
Case studies
Real-world wins, written to drive confidence and accelerate buying
Testimonials
Social proof you can weave into decks, emails, and conversations
Buyer persona development
Sales-aligned profiles to guide messaging, targeting and tone
Lead nurturing sequences
Strategic emails to stay top-of-mind between conversations
Documents for sales
From brochures to datasheets — accurate, compelling, usable content
Apollo set up & strategy
Build prospecting workflows that support sales, not spam
Apollo optimisation
Ongoing support to keep outbound campaigns tuned and effective
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Sales enablement FAQs

What’s the difference between sales enablement and sales training?

Sales training teaches techniques. Sales enablement gives your team the tools to apply those techniques consistently in real-world deals.

Do you design the materials too?

We offer simple design for all sales assets. If you need more complex visuals, we can work with your designer or brief one for you.

What’s the difference between sales enablement and content marketing?

Content marketing attracts and educates — sales enablement closes. We build assets specifically to help sales reps move deals forward.

Do you work directly with sales teams or just marketing?

Both. We love working across departments to make sure everyone’s aligned, especially when it comes to messaging and tools.

What if we already have content — can you improve it?

Yep. We can refine, reformat, and optimise what you’ve got so it’s easier for reps to use and more effective in the field.

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Ready to empower your sales team?

Let’s talk about practical tools that make selling easier, faster and more effective.