Inbound marketing for industrial companies
Pull technical buyers into your pipeline. No chasing. No cold calls. Just high-intent leads, nurtured and ready.
Fresh B2B builds inbound marketing systems for engineering and industrial companies that attract the right prospects, educate them with credibility, and move them naturally toward sales — without gimmicks, gatekeeping or guesswork.
Why inbound marketing works in industrial markets
Industrial and technical buyers complete most of their research before ever contacting sales.
If you’re not helping them along the way, someone else is.
Early engagement
Attract qualified buyers earlier in their research journeys.
Nurture
Nurture prospects automatically without adding strain to sales.
Credibility
Position your brand as the credible solution provider.
Faster sales
Shorten sales cycles by educating before the first conversation.
Targeted
Reduce marketing waste by targeting real problems, not just personas.
Compounded value
Inbound content keeps working long after it’s published.
of the B2B buyer's journey is completed before contacting sales
Demand Gen ReportB2B buyers engage with 3–7 pieces of content before speaking to sales
McKinseyinbound marketing generates 3.5x more leads per dollar than outbound
The CMO ClubInbound that's built for engineers, by engineers
The FRESH approach
Formulate
We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.
Engineer
We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.
Engineer
This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.
Ship
Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.
Hone
Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.
Engineering results that matter
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

Boosting awareness | ifm electronics
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
What our clients say...
“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."
Inbound marketing FAQs
Content creation, SEO, lead magnets, automation, and campaign strategy — all designed to attract and convert your ideal buyer.
We track traffic, lead volume, lead quality, and conversion rates — all mapped to your pipeline.
Inbound warms up leads — it doesn’t eliminate outbound entirely, but it makes it easier and more effective.
No, but it helps. We work with HubSpot and other platforms, but inbound is a strategy — not a software. The tools just make it easier to execute and track.
Inbound marketing is a strategy that attracts your ideal buyers with helpful content, engages them with relevant messaging, and delights them through ongoing value — all without pushy sales tactics. It's how modern B2B brands earn trust, not demand attention.
Ready to start attracting leads?
Let’s build an inbound system that turns technical buyers into loyal customers.