Drive demand

Inbound marketing for industrial companies

Pull technical buyers into your pipeline. No chasing. No cold calls. Just high-intent leads, nurtured and ready.


Fresh B2B builds inbound marketing systems for engineering and industrial companies that attract the right prospects, educate them with credibility, and move them naturally toward sales — without gimmicks, gatekeeping or guesswork.

Buyers rren’t waiting for you — they’re researching without you

Why inbound marketing works in industrial markets

Industrial and technical buyers complete most of their research before ever contacting sales.
If you’re not helping them along the way, someone else is.

70%

of the B2B buyer's journey is completed before contacting sales

Demand Gen Report
3-7

B2B buyers engage with 3–7 pieces of content before speaking to sales

McKinsey
3.5x

inbound marketing generates 3.5x more leads per dollar than outbound

The CMO Club
What we deliver

Inbound that's built for engineers, by engineers

Service
What it means
Inbound strategy
Purposeful planning to align content with goals and funnel stages
Lead magnets
Content designed to capture real technical interest
Landing pages
CRO-optimised pages to turn visitors into contacts.
Email nurture sequences
Automated journeys mapped to buyer readiness
Content funnels
Blog, webinar and download ecosystems designed to move buyers forward
Lead flows
Pop-ups, slide-ins, and CTAs that convert without annoying
Email marketing
Tactical one-offs, newsletters, and nurture blasts that drive action
Lead management
Segmentation, scoring and routing to keep pipelines efficient
Marketing automation
Scalable workflows that trigger at the right moment
Attribution reporting
Know exactly which assets drive traffic, conversions and ROI
Proud to have worked with...
Our process

The FRESH approach

Formulate

We lay the groundwork with technical rigour.
Every engagement begins with a deep dive: your products, your market, your message, and your bottlenecks.
We kick off, audit current efforts and build a strategic foundation aligned to business goals — not just marketing noise.

Engineer

We don’t guess. We investigate.
Through competitor audits, industry benchmarking, and buyer journey analysis, we uncover what drives your market.
From specifiers to engineers, we map behaviour, pain points, and decision triggers — to inform smarter, sharper campaigns.

Engineer

This is where strategy becomes system.
We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs, channel strategies — all tailored to your commercial objectives.
No fluff. Just engineering-grade planning with commercial firepower.

Ship

Build fast. Launch sharp. Iterate constantly.
From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns that land with impact.
Everything is tested, tracked, and built for speed — without sacrificing quality or technical accuracy.

Hone

Marketing doesn’t stop when it launches — that’s where it begins.
We measure, optimise, and improve relentlessly. You get transparent reporting, data-backed insights, and actionable recommendations — all focused on what actually moves the needle.

Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

What our clients say...

“I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!”
"What set Amanda apart was her dedication to understanding her clients' businesses. By studying their industry, she was able to write highly effective content that fit into a larger marketing, sales and service strategy. When coaching other Partners, I would often use Fresh B2B as an example of how it should be done; become highly knowledgeable in inbound, know your clients' industry inside out and put the time in to achieving results."
"The team are dedicated and professional, going above and beyond to ensure that they deliver results exceeding customer expectations. Their knowledge of the industry is second to none and they have a wealth of experience across a broad range of business sectors. All members of the team are very talented, approachable and extremely easy to do business with; proven specialists in their field."
“Fresh B2B are masters at delivering creative, cost-effective and results-driven PR programmes, combining exceptional technical knowledge with an unrivalled ability to get the message over to stakeholders and customers of all levels.”
"During a testing 2020 for sales, Fresh helped Mycronic UK to connect with their customers and prospects by creating emails and testimonials to help develop our business in UK and Ireland when we cannot makes face-to-face visits. Visits are important to discover new projects and we had to strengthen how to do this digitally. HubSpot has been a great tool for digital marketing with the support from Fresh to make it happen."
“It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.”
“Quite simply the best PR company we have ever used – money well spent!”
“We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.”
"Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans."

Inbound marketing FAQs

What’s included in an inbound marketing programme?

Content creation, SEO, lead magnets, automation, and campaign strategy — all designed to attract and convert your ideal buyer.

How do you measure success?

We track traffic, lead volume, lead quality, and conversion rates — all mapped to your pipeline.

Will we still need to do outbound sales?

Inbound warms up leads — it doesn’t eliminate outbound entirely, but it makes it easier and more effective.

Do we need to use HubSpot?

No, but it helps. We work with HubSpot and other platforms, but inbound is a strategy — not a software. The tools just make it easier to execute and track.

What is inbound marketing?

Inbound marketing is a strategy that attracts your ideal buyers with helpful content, engages them with relevant messaging, and delights them through ongoing value — all without pushy sales tactics. It's how modern B2B brands earn trust, not demand attention.

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Ready to start attracting leads?

Let’s build an inbound system that turns technical buyers into loyal customers.