Privacy centre

We collect personal data when you:

• Fill in forms on our website (e.g. contact or newsletter forms)
• Interact with us via email, phone, video calls, or events
• Access our website and consent to cookie tracking
• Subscribe to our content or submit interest in services or roles

We also collect technical information via cookies and analytics tools such as HubSpot and Google Analytics.

Depending on your interaction with us, we may collect:

• Identity data: Name, job title, company name
• Contact data: Email address, phone number, postal address
• Technical data: IP address, browser type, time zone, device, OS, website usage
• Marketing data: Preferences for receiving communications

We do not collect sensitive personal data (e.g. health, race, political views, etc.)

We use your data only when legally allowed. This includes:

• To respond to enquiries or provide services
• To manage our business relationship with you
• To send relevant marketing (with consent or legitimate interest)
• To improve our website and communications through analytics
• To comply with legal or regulatory obligations

We do not sell your data.

We rely on the following legal bases:

• Consent (e.g. for newsletters or email marketing)
• Contractual necessity (e.g. providing a quote or service)
• Legitimate interest (e.g. improving services, business development)
• Legal obligation (e.g. record-keeping or compliance)

If you are a client, we will contact you in line with your agreed service terms. For others, we may contact you via email, phone, or post based on legitimate interest or explicit consent. You can update your communication preferences at any time by contacting us.

We retain personal data only as long as necessary:

• Clients: Duration of contract + up to 7 years (for legal/tax purposes)
• Enquiries: Up to 12 months from last interaction
• Marketing lists: Until you unsubscribe

We may anonymise data for statistical purposes and retain it indefinitely.

We use secure systems to protect your data:

• Encrypted tools and platforms
• Controlled access to internal files
• Secure third-party platforms (e.g. HubSpot, Google, ClickUp)

In the event of a suspected data breach, we will notify you and the relevant authorities where required.

We use third-party services to operate efficiently. These may include:

• HubSpot (CRM and marketing automation)
• Google Analytics (website tracking)
• ClickUp, Otter.ai, Loom, Semrush, Canva (internal project delivery and communication)

These services process data on our behalf and meet UK GDPR compliance standards.

Some data processors are based outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as:

• Transfers to countries with adequate data protection laws
• Standard contractual clauses approved by the UK Information Commissioner's Office (ICO)

You have rights under UK GDPR:

• Access the personal data we hold about you
• Correct or update your data
• Request the deletion of your data
• Object to or restrict certain processing
• Withdraw consent where given
• Request data portability

To exercise these rights, contact us at amanda@freshb2b.co.uk

No fee is required unless a request is unfounded, repetitive, or excessive.

Our site may link to third-party websites. This policy applies only to Fresh B2B. We are not responsible for the privacy practices of other sites. Please check their policies separately.

If you have concerns about how we handle your data, contact us first. If you're not satisfied, you can complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk/concerns or call 0303 123 1113.

We review and update this privacy policy regularly. The most recent version will always be available on our website.

Last updated: 2 May 2025