Product launches

Product launches for industrial companies

Turn complex innovations into commercial traction.

Launching something new? It’s not just about a press release and a datasheet. We help industrial and engineering companies plan and execute strategic launches - turning technical features into messaging that connects, content that converts, and momentum that lasts beyond launch day.

Proud to have worked with...
Why it matters

You only get one shot at first impact.

Industrial buyers are cautious, budget-conscious, and bombarded with competing claims. A clear, confident launch helps you build credibility quickly and provides sales and marketing teams with the tools they need to turn interest into action.

Challenges with launching new products:

Sales teams are unsure how to pitch the new offer
Sales teams are unsure how to pitch the new offer
Messaging that buries the value in technical detail
Messaging that buries the value in technical detail
Fragmented content across different teams and channels
Fragmented content across different teams and channels
A launch that fizzles instead of fires up pipeline
A launch that fizzles instead of fires up pipeline

Great products deserve better launches.

What we help you do

Launch with clarity, confidence, and commercial impact

Craft the story

Positioning, messaging hierarchy, value proposition

Enable sales

One-pagers, objection handlers, competitor battlecards

Fuel awareness

PR outreach, website updates, email campaigns

Drives leads

Content offers, landing pages, nurture sequences

What we deliver

Supporting services for launching a product (or service!)

Service
What it means
Launch strategy (GTM)
Align goals, audiences, channels and timelines for impact
Messaging development
Translate technical details into customer value
Website copywriting
Ensure your site reflects the latest solution clearly and confidently
Technical copywriting
Brochures, datasheets, FAQs - clear, credible and sales-ready
Content creation
Build assets that educate and engage pre- and post-launch
Sales enablement
Equip sales with content and tools that supports conversations and closes deals
PR & media relations
Get coverage in the right trade and technical publications
Need more detail?
Explore everything we offer - from strategy and content to automation and enablement.
See our services
What you get
A clear, confident launch that builds momentum
A clear, confident launch that builds momentum
Sales and marketing on the same page
Sales and marketing on the same page
Messaging that resonates with technical buyers
Messaging that resonates with technical buyers
Assets tailored to each stage of the buyer journey
Assets tailored to each stage of the buyer journey
A faster path from “new” to “in demand”
A faster path from “new” to “in demand”
Visibility in the places that influence your buyers
Visibility in the places that influence your buyers
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Megger ET case study
Content creation

Thought leadership | Megger

Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

See how!
Boosting awareness | ifm electronics
ifm case study
PR/Media relations

Boosting awareness | ifm electronics

Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.

See how!

Ready to launch with confidence?

Let's build a launch that propels you forward.