Marketing for the processing sector

From mixing to monitoring, filtration to flow — we help you sell complex systems in complex environments.
Fresh B2B works with manufacturers and solution providers across food, pharma, energy, chemicals, and industrial processing. Whether you’re selling pumps, valves, systems or sensors, we craft messaging and campaigns that translate technical advantage into sales momentum.
Downtime isn’t an option — in marketing either
In processing environments, you’re not just selling a product. You’re selling uptime, safety, hygiene, efficiency, compliance, and innovation.
Your marketing has to speak to engineers, operations teams, maintenance, quality, and the people who sign the cheques.
Challenges we help with
Who we work with
From hygienic automation to flow monitoring and CIP systems, food and beverage manufacturers operate in some of the most compliance-heavy, efficiency-driven environments. We support brands supplying sensors, valves, conveyors, and control systems where uptime is everything. Whether you're delivering precision portioning equipment or IoT-enabled production monitoring, your marketing has to balance strict hygiene standards with operational ROI, and we know how to walk that line.
Our clients in this sector range from cleanroom tech suppliers to providers of traceability, validation, and control systems. We understand the nuance of compliance and how to craft messaging that instils trust in safety, quality, and innovation. When you're selling into highly regulated verticals, vague marketing doesn't cut it. We help you say what matters, clearly and credibly.
Safety, control and performance. That’s the trifecta for chemical sector suppliers — whether it’s valves, instrumentation, or containment systems. We work with businesses that support process-critical environments, from refineries to specialty chemical plants. Messaging must balance technical confidence with regulatory awareness, and every piece of content needs to prove you understand the risks, not just the tech.
From SCADA systems to water treatment technologies, suppliers to the energy and utilities sectors are expected to support infrastructure that simply cannot fail. We’ve worked with firms delivering monitoring, automation, and integration systems across water, gas, and renewable sectors. You need marketing that respects operational realities while highlighting innovation, and content that connects with everyone from procurement to plant managers.
Feeding, filtering, dosing, pumping — these aren’t just verbs in the fluid and bulk materials world, they’re core functions with complex requirements. We work with suppliers of pumps, feeders, filters, and hoppers who need to prove performance, durability, and process control. Our job is to translate your technical advantage into messaging that sticks — with engineers who care about maintenance, flow accuracy, and long-term reliability.
Marketing services often used by processing industries
Processing plants don’t just buy technology — they buy certainty. These are the marketing services most used by processing clients to communicate compliance, build trust, and prove performance across complex, regulated buying cycles.
Technical copywriting
Clear, technically sound sales content for complex systems
Content creation
Educational assets that build trust during long buying journeys
SEO
Help technical buyers find you through real search intent
Public relations
Third-party validation in trusted publications that builds credibility fast
Website copy
Clear, technical messaging that converts visitors into qualified leads
Inbound marketing
Attract and nurture leads with content that drives action
Engineering results that matter
We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Thought leadership | Megger
Produced 50 issues of Electrical Tester, achieving 1,000 views per issue, boosting web traffic by 1,700%, and increasing organic keywords 5x.

Boosting awareness | ifm electronics
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
Ready to make your marketing flow?
You already build high-performing systems. Now let’s build marketing that performs like the rest of your operation.