Marketing for the processing sector

Processing industry

From mixing to monitoring, filtration to flow — we help you sell complex systems in complex environments.


Fresh B2B works with manufacturers and solution providers across food, pharma, energy, chemicals, and industrial processing. Whether you’re selling pumps, valves, systems or sensors, we craft messaging and campaigns that translate technical advantage into sales momentum.

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Built for critical processes

Downtime isn’t an option — in marketing either

In processing environments, you’re not just selling a product. You’re selling uptime, safety, hygiene, efficiency, compliance, and innovation.


Your marketing has to speak to engineers, operations teams, maintenance, quality, and the people who sign the cheques.

Challenges we help with

Your value proposition gets lost in a sea of compliance jargon
Buyers want proof — not just promises
Product specs are misunderstood (or ignored)
Complex solutions are being dismissed as “just another supplier.”
“It works better” isn’t converting into pipeline
Marketing is siloed from product and sales

Who we work with

From hygienic automation to flow monitoring and CIP systems, food and beverage manufacturers operate in some of the most compliance-heavy, efficiency-driven environments. We support brands supplying sensors, valves, conveyors, and control systems where uptime is everything. Whether you're delivering precision portioning equipment or IoT-enabled production monitoring, your marketing has to balance strict hygiene standards with operational ROI, and we know how to walk that line.

Our clients in this sector range from cleanroom tech suppliers to providers of traceability, validation, and control systems. We understand the nuance of compliance and how to craft messaging that instils trust in safety, quality, and innovation. When you're selling into highly regulated verticals, vague marketing doesn't cut it. We help you say what matters, clearly and credibly.

Safety, control and performance. That’s the trifecta for chemical sector suppliers — whether it’s valves, instrumentation, or containment systems. We work with businesses that support process-critical environments, from refineries to specialty chemical plants. Messaging must balance technical confidence with regulatory awareness, and every piece of content needs to prove you understand the risks, not just the tech.

From SCADA systems to water treatment technologies, suppliers to the energy and utilities sectors are expected to support infrastructure that simply cannot fail. We’ve worked with firms delivering monitoring, automation, and integration systems across water, gas, and renewable sectors. You need marketing that respects operational realities while highlighting innovation, and content that connects with everyone from procurement to plant managers.

Feeding, filtering, dosing, pumping — these aren’t just verbs in the fluid and bulk materials world, they’re core functions with complex requirements. We work with suppliers of pumps, feeders, filters, and hoppers who need to prove performance, durability, and process control. Our job is to translate your technical advantage into messaging that sticks — with engineers who care about maintenance, flow accuracy, and long-term reliability.

Services

Marketing services often used by processing industries

Processing plants don’t just buy technology — they buy certainty. These are the marketing services most used by processing clients to communicate compliance, build trust, and prove performance across complex, regulated buying cycles.

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Engineering fluency
Industrial focus
Technical accuracy
Direct access to founders
Results

Engineering results that matter

We work with some of the best names in the engineering, industrial and technical sectors, and have a proven track record in technical marketing.

Ready to make your marketing flow?

You already build high-performing systems. Now let’s build marketing that performs like the rest of your operation.