Whether you're manufacturing test equipment, developing electrical systems or designing cutting-edge energy tech, Fresh B2B translates your technical depth into sales-ready marketing.
One of our founders is an electrical engineer. We understand the regulatory landscape, the complex buyer journeys and the unforgiving standards. You’ll get strategy and content engineered for clarity.
Proud to have worked with...
Why we work well in electrical engineering
We don’t just market electrical engineering - we come from it.
We know what a wiring schedule looks like. We’ve specified circuit protection. We understand why harmonics matter, how to communicate power quality and what happens when your earth loop impedance is out of spec.
We’ve been inside switchboards, not just brochures. We’ve written manuals and datasheets. We write the messaging, content and campaigns that resonate with engineers, consultants and technical buyers because we’ve sat on their side of the table.
One of our founders is an electrical engineer — so yes, we really do speak your language.
Challenges we help with
Your marketing can’t explain your products without oversimplifying them
You’ve got a great solution, but you're invisible online
Content gets stuck with engineering and never makes it to market
You’re stuck between “marketing fluff” and “engineer-speak”
Sales cycles stall because buyers don’t see the value fast enough
You’re investing in tools, not traction
Who we work with
You’re not just selling specs - you're enabling accuracy, safety and innovation across everything from R&D labs to field service. Whether it’s oscilloscopes, multifunction testers or condition monitoring tools, we help test and measurement brands communicate the unique value behind their devices. That means sharper messaging, content that supports high-consideration sales, and campaigns that educate technical buyers while positioning your solution as essential to operational success.
Power isn’t just flowing - it’s transforming. Whether you're building switchgear, battery storage systems, or EV charging infrastructure, you're part of the critical shift toward smarter, more sustainable grids. We help power technology brands communicate complex systems with clarity - from microgrids to megawatts. Crafting content that resonates with utilities, facility managers, and engineers alike. Our technical grounding ensures your marketing speaks the language of performance, reliability, and return on investment.
Relays, connectors and circuit protection may not shout for attention, but without them, nothing works. We know how to elevate the unsung heroes of electrical systems with copy that highlights function, value, and engineering precision. Whether you’re selling at volume or innovating with niche one-offs, we help you turn technical detail into buyer relevance — and give your components the spotlight they deserve in datasheets, campaigns, and product launches.
From LV panels to large-scale distribution systems, your work makes modern infrastructure possible. As panel builders, electrical designers or OEMs, you’re navigating long sales cycles, technical stakeholders and intense competition. We support you with strategy, messaging and content that brings your capabilities to life - and helps you stand out where it matters most: in pre-qualification stages, on bids, and procurement reviews.
Your products protect uptime, people, and critical infrastructure — not bad for a “supporting role.” Whether it’s surge protection, condition monitoring, or industrial communications, we help you connect technical performance to business outcomes. That means content that proves value to engineers and procurement, and positioning that reinforces your role in resilience, compliance, and peace of mind.
You’re not just moving boxes - you’re moving projects forward. Whether it’s test and measurement, connectors, enclosures, or complete system bundles, your value lies in technical know-how, availability, and trusted guidance. We help distributors and value-added resellers showcase their expertise, not just their catalogues — from campaign-ready messaging to tools that support both end users and OEM customers. Because in a world of specs and SKUs, relevance wins.
Services
Marketing services often used in automation
Whether you’re powering systems, supplying components, or designing infrastructure, electrical brands need content that’s technically precise and commercially sharp. These are the services most often used by electrical engineering clients to stand out in complex, spec-driven markets.
Technical copywriting
Explain the technical without oversimplifying — or confusing
Reached 10.8 million people, generated 350+ links, boosted domain authority from 54 to 62, increased web traffic by 75%, doubled organic keywords, and raised sales by 7.3% yoy.
See how!
See how!