We were a HubSpot Partner. Then we weren't. And now we are again!
How it started
We became a HubSpot Partner back in 2018 (ish) because it made sense. We work with industrial and technical B2B companies that have long, complex sales cycles and marketing teams that are stretched thin. HubSpot - when it's properly set up and actively used - is one of the best platforms for businesses like these. So we got certified, became a partner, and started helping clients get real value from it.
That part worked well. The problem came with the requirements to stay a partner.
Why we lost Partner status - and what we did instead
To maintain HubSpot Partner status, you need to consistently sell and manage a certain volume of HubSpot business. That's fair enough - it's how HubSpot ensures their partners are genuinely active in the platform, not just badged up and passive.
But... we're not very salesy.
We're an engineering-led consultancy. We're good at strategy, content, and technical marketing. We're not built around chasing sales targets or pushing platform sales to hit quarterly numbers. So when the renewal came around, we hadn't made the grade. We moved to the HubSpot Provider tier and kept doing the work.
The Provider tier suited us fine. It meant we could still support clients using HubSpot - running campaigns, managing workflows, configuring the CRM - without the pressure of hitting sales thresholds that didn't fit how we operate.
Why we're back as a HubSpot Partner
We didn't choose to become a Partner again because we suddenly became more salesy. We're still not going to be the agency cold-calling you about upgrading your HubSpot licence.
HubSpot is sunsetting the Provider tier. It's partner or nothing.
Since we still work with clients in HubSpot, and since the alternative was either walking away from that work or asking clients to pay for a seat just to let us in, becoming a Partner again was the straightforward choice.
So we went through the process, met the requirements, and here we are.
What this means in practice
We want to be clear about what kind of HubSpot partner we are - because we think it matters.
We are not an agency that leads with platform sales. We are not going to recommend HubSpot if it's not right for your business, and we're not going to upsell you features you don't need. What we will do is make sure that if you're already using HubSpot, or considering it, you get the most out of it.
That means:
HubSpot Admin Support
Taking the time-consuming day-to-day platform management off your plate, keeping everything configured correctly, and making sure you're using what's relevant to your business rather than paying for tools that sit idle.
HubSpot Marketing Hub Support
Building and running campaigns, workflows, landing pages, and reporting that are connected to your goals, not just activity for activity's sake.
HubSpot Sales Hub Support
Helping your sales team adopt the platform properly, so that the data is clean, the pipeline is visible, and marketing and sales are aligned.
HubSpot Content Hub
We're not a web design agency and we won't pretend to be. But we built our own site on HubSpot, so we know what's involved. If you need a clean, functional site that does the job without unnecessary complexity, we can build it. And for managing content, updates, and performance on an existing HubSpot site of any size, we're well placed to handle that on an ongoing basis.
HubSpot Breeze & AI
HubSpot's AI tools are developing quickly, and we're using them ourselves across content, research, and workflow efficiency. We help clients get to grips with what Breeze can realistically do for their team - not as a silver bullet, but as a practical way to save time and extend capacity.
The Bit That Doesn't Change
What's always been true, and still is, is that the platform is only as useful as the strategy behind it.
HubSpot won't fix unclear positioning. It won't make a weak campaign perform. And it won't bridge the gap between your marketing and sales teams if the messaging between them is inconsistent.
We're not a HubSpot-first agency. We're a technical marketing consultancy that happens to know HubSpot well. And that distinction matters, because it means every workflow we build, every campaign we run, and every report we set up is connected to the broader picture of how your business grows.
Let's Talk
We're not going to pretend this is a triumphant return. It's more of a practical one - we do good work in HubSpot, our clients need that work, and now we're properly set up to keep doing it.
If you want to get more from HubSpot - or you want to work with a small team that will be straight with you about whether it's even the right investment - we're happy to have that conversation.
