Wasted agency budget

Generalist agencies spend your first six months learning what an inverter drive is.

Technical buyers tune out

Marketing that oversimplifies your product damages credibility.

Long sales cycles

Without the right touch at every stage, deals stall and go cold.

Limited resources

Your team is stretched. You’ve ambitious goals, but not enough hands.

Differentiation

Your buyers are searching and you need to stand out in crowded technical markets.

Lead generation

Attracting prospects who understand and need your solutions.

We're from your world

Our team has real engineering backgrounds. We've designed systems, worked on factory floors, and commissioned equipment.

Industrial focus only

We don't take on retail brands, food companies, or lifestyle clients. Every insight, every contact, every process we have is built for technical B2B.

Direct access, always

You talk to senior consultants doing the work. No account managers. No Chinese whispers. Just fast, expert communication.

95% right first time

Because we already understand the technology, our deliverables are 95% right from day one (we're not perfect!). Reduced revision cycles.

Build authority

Make your brand the one technical buyers trust before they even talk to sales.

Drive demand

Generate qualified traffic, leads and opportunities from the right technical buyers.

Enable sales

Help your sales team move faster and win bigger deals with better content.

Scale systems

Build a marketing engine that runs lean and performs at scale.

Industrial automation

Electrical engineering

OEMs

Machinery

Processing industries

Content creation

Megger

50 issues of Electrical Tester. Organic keywords grew 5× and web traffic by 1,700%.

Read the case study

PR & media relations

ifm electronics

350+ media links. 7.3% measurable sales increase. 10.8M reach.

Read the case study

SEO

Slicker Recycling

From 82% to 99% in 4 weeks. 100% of critical errors eliminated.

Read the case study

Formulate

We lay the groundwork with technical rigour. Every engagement starts with a deep dive into your products, market, buyers and bottlenecks - building a strategic foundation aligned to business goals, not marketing noise.

Research

We don't guess - we investigate. Competitor audits, industry benchmarking, buyer journey analysis. We map behaviour, pain points and decision triggers across every stakeholder, from specifiers to procurement.

Engineer

Strategy becomes system. We design the blueprint: messaging frameworks, content plans, campaign architecture, KPIs and channel strategies. Engineering-grade planning with commercial firepower.

Ship

From datasheets to nurture sequences, we create and deliver high-performing assets and campaigns tested, tracked and built for speed without sacrificing technical accuracy.

Hone

Marketing doesn't stop when it launches - that's where it begins. We measure, optimise and improve. Transparent reporting, data-backed insights, focused on what moves the needle.

It is always a pleasure working with Fresh and we always look forward to seeing the great copy written following interviews with customers and staff alike. Fresh have a deep understanding of the industries where we operate, the challenges and the technology solutions we offer, and they are able to translate these into articles and copy that is both comprehensive and entertaining.

Lesley Young

Weidmuller

Fresh brings me the assuredness that we can deliver at a must-have, high standard; they are my trusted confidantes, and keep me aligned with the direction my heart tells me to go. The synergy we have with Fresh is invaluable and instrumental in our future plans.

Jill Duplessis

Megger

We diagnosed a need to ‘make more of a splash’ in the industrial trade press both online and printed. Having had limited success by ourselves, adding Fresh to the team has freed up our time to do what we do well, leaving them to do what they do well. With exposure and enquiries increasing dramatically, we look forward to many more years of success together.

Jon Morris

ifm electronics

I have been working with Fresh B2B for several years and find their professionalism and technical ability second to none. Always helpful and with a ‘can do’ attitude it is always a pleasure to work with them!

Scott Blackwell

Danfoss

HubSpot

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Industry news

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Technical media relations

Technical media moves - Q4 2023

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